Swing Into Spring Event at the Bently Reserve with AllSeated

In our ninth year of production, our annual celebration has become one of the most anticipated Bay Area event industry events. Receiving such recognition is not only rewarding but fires up our creative team to try and top the previous year. Needless to say, after the amazing and beautiful Suddenly Spring at the Bently Reserve last year, the team could not wait to begin scheming on how to WOW our fellow event professionals this year.

Rooted in showcasing the best of our talent while keeping experiential design (check out our Burning Man article regarding “XD”) top of mind, the team set out to take guests on a sensory journey back to Palm Springs circa the 1960’s. If you’re unfamiliar with the aesthetic of this glamorous time period, think Pop Art, geometrics, and mod muted color tones. We took a little more creative liberty by adding a few flamingos here and there—leaving the jello molds and fondue to things of the past.

Partnering with the Bently Reserve and AllSeated, we began the evening with a special VIP pre-party for our most esteemed wedding industry friends. With the creative collaboration and vision of the team at Glow Event Design, we fashioned the historic Sansome Lobby and Adriatic Room into a serene bridal lounge. California-cool in design with lush florals and banana leaves, guests were treated to an exclusive session with renowned event planning guru Mindy Weiss and our president, Natasha Miller. While guests mingled in the lobby with bubbles from BBC, bites from Barbara Llewellyn Catering and a gourmet cake bar by Global Gourmet Catering, our poet crafted instant prose for guests while our 1960s band, Project Pimento, wooed everyone into a lounge-like vibe.

VIP Lounge Designed by Glow Event Design. Photo © Misti Layne

Beautiful Car Bar by Global Gourmet Catering. Photo © Misti Layne

Our on-demand poet ready to craft verses for guests. Photo © Misti Layne

Project Pimento Band. Photo © Misti Layne

Once everyone took their seats, Natasha, Mindy and Sandy Hammer of AllSeated shared their thoughts on the significance of unique entertainment acts when it came to designing guest experiences. They also took questions from the audience, dispersing wisdom and bits of laughter throughout.

Mindy and Natasha discussing Entertainment and Experience Design. Photo © Misti Layne

After this intimate discussion ended, guests were invited to join the main party. Entering through the Battery Street Lobby, attendees cued up and waited as one of our retro flight attendants checked them in. Upon entrance, a 6-foot living champagne tower greeted guests with spirits, while our pilot for the evening, DJ “Captain” Cody brought guests back in time with Motown hits. In the PanAm-inspired airport Gateway lounge, Snap Fiesta captured passengers ready for take-off, while our Jewelry “Making” Bar encouraged attendees to adorn themselves with their own DIY mod necklaces.

Guests arrive in Battery Lobby with 6 ft. Living Champagne Tower. Photo © Jim Vetter

For veterans of our spring celebration, you’ll know that we love to create a sense of anticipation and suspense. We hold all of our attendees in the lobby until it’s time for the grand reveal. This year, our PanAm flight attendants led attendees into the main Banking Hall, welcoming all to Swing into Spring. As if preparing for take off, our flight attendants broke into their safety dance and were later joined by our dance band for the evening, The Klipptones.

Retro Flight Attendants dancing Safety Song. Photo © Jim Vetter

We brought in over 70 artists that evening – an unprecedented number for our company’s event. From the Giant Martini Glass with our beautiful go-go dancer to our colorful body-painted walk around characters, we not only aimed to engage all of our guests’ senses but to also inspire our industry to break the regular mold of event entertainment.

Photos © Jim Vetter

Our planning of this fete was almost as much fun as the mesmerizing evening itself. Almost.

We are so grateful to our incredible sponsors and artists whose generous contributions brought this event to life. We could not have done it without them and we hope you think of them first for your next event.


Producing + Venue Sponsor
The Bently Reserve

Producing Sponsors

A/V Sponsor
Elevate Productions

Catering Sponsors
49 Square Catering
Barbara Llewellyn Catering & Event Planning
The Hugh Groman Group
Ladies Who Lunch

Beverage Sponsors
Best Beverage Catering Company
Benziger Family Winery

Cake Bar
Global Gourmet Catering

Decor & Rental Sponsors
Napa Valley Linens
Suite Treatments
Classic Party Rentals
Event Drape Rental

Floral Sponsors
Amy Burke Designs
Kitani Floral Design

Photobooth Sponsors
Snap Fiesta

Photography Sponsors
Misti Layne Photography
Photogenic Events

Special Creative
VIP Bridal Suite Design by Glow Event Design
Mod Jewelry “Making” Bar by Very Mary Inspired 

The Party Staff

Graphics & PrintsS
ADMAC Digital Imaging

Media Sponsor
Modern Luxury

Give Away Sponsors:
Swift LLC
OTR Cocktails

If you joined us, we hope you were inspired. If you weren’t able to, make sure you don’t miss out next year. We’re already planning for 2018!


For more posts, make sure you check out our Facebook and our social media tag, #entirespring17.